Pricing is a Growth Lever, Not a Number

What moving from user-based to volume-based pricing taught me about growth in an AI startup—and why pricing is a system-level growth lever, not just a number.

The Best Tools for Early-Stage PLG Startups

If you have ever worked in a startup, you know better than anyone the value of time and money. Having the right tools in place for your team will help you and the team stay on top of what matters: delivering value to your customers and driving growth. If you

9 Hard Truths about Product-Led Growth You Should Know

PLG isn’t a magic bullet. Many believe it means no sales, instant growth, and lower costs—but the reality is more complex. This post reveals 9 hard truths about PLG, from hidden sales triggers to the real cost of self-serve.

Why the Best Customer Success Teams Aim to Become Obsolete

The true mark of a great Customer Success team? When customers don’t need them as much.

The Hidden Power of Customer Success in the Shift to Product-Led Growth

Shifting from Sales-Led to PLG requires Customer Success (CS) as a growth driver—guiding pricing changes, optimizing onboarding, and driving expansion. In PLG, CS shifts from high-touch to data-driven, scalable strategies that boost adoption, retention, and revenue.