About

Break the Funnel with Rick

Unraveling Customer Success and Product-led Growth for startup founders and growth leaders.

Welcome to Break The Funnel, where we dive into startups, product-led growth, and customer success. I’m Rick, Head of Customer Success and Product-Led Growth at NEXT—an AI-powered customer intelligence platform. At NEXT, I built our CS and growth strategy, and have made the pivot from a sales-led to a product-led model, all with customer success at the core of that journey.

Here, I share honest, actionable insights and tactics straight from the trenches. You'll discover case studies, playbooks, and insightful stories on topics like PLG, customer success, onboarding, and more—everything you need to drive scalable growth.

Join a community of founders, operators, and growth enthusiasts who value real-world results. And yes, it’s all free.

Thanks for stopping by. Let’s get growing 🚀