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Privacy Policy

This Privacy Policy describes how Break the Funnel (email: [email protected]) collects, uses, and protects your information when you use our website (https://breakthefunnel.com) (the “Service”).

This is a personal project run by an individual, not a company. By using the Service, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Service.

We may update this policy from time to time. Changes will take effect 180 days after posting. Please review this page periodically for updates.

1. Information We Collect

We may collect the following personal information when you interact with the site:

  • Name
  • Email address

2. How We Use Your Information

We use your information to:

  • Send newsletters or updates (with your permission)
  • Manage user accounts (if applicable)
  • Send transactional or account-related emails

If we ever need to use your data for another purpose, we’ll ask for your consent first—unless legally required otherwise.

3. Email Communications & Tracking

We use Mailgun (EU region) to send emails such as newsletters or confirmations. Mailgun processes email addresses and tracks open rates to ensure important messages are delivered effectively.

You can:

  • Unsubscribe at any time via the link in any email
  • Disable email tracking by blocking image loading in your email client
  • Contact us at [email protected] to update preferences

For more info, see Mailgun’s Privacy Policy.

4. Retention of Your Information

We retain your personal data for between 90 days and 2 years after your last interaction with the site, or as long as needed to fulfill the purposes outlined here.

Some data may be retained longer for legal or security reasons. Anonymous, non-identifiable data may be stored indefinitely.

5. Your Rights

Under GDPR and other applicable laws, you may have the right to:

  • Access, correct, or delete your data
  • Restrict or object to how your data is processed
  • Request a copy or transfer of your data
  • Withdraw consent at any time
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, email [email protected].

Note: If you withdraw consent or refuse to provide required information, some parts of the Service may no longer work for you.

6. Hosting & Data Transfers

The site is hosted on Hetzner servers in Nuremberg, Germany. Your data stays within the EU and is subject to European data protection laws.

Hetzner complies with GDPR and provides secure infrastructure. In addition, Hetzner-managed backups are enabled — encrypted and stored within the EU — to help safeguard against data loss.

All email data is handled by Mailgun’s EU infrastructure (eu.mailgun.net), ensuring email processing also remains within the EU.

7. Analytics & Tracking

We use Umami, a privacy-friendly analytics tool, to track site performance and usage. Umami does not use cookies and does not collect any personally identifiable data.

We do not use third-party advertising or tracking cookies.

If we embed YouTube videos, we use YouTube’s Privacy-Enhanced Mode, which avoids setting cookies until you click to play the video. After interacting, YouTube may still set cookies in accordance with its own policies.

Since we don’t use cookies, there is no need for a cookie consent banner.

8. Security Measures

We take reasonable measures to protect your data from unauthorized access, loss, or misuse. However, no internet transmission is 100% secure. You use the site and share data at your own risk.

This site may link to third-party sites or services. This Privacy Policy does not cover how those sites handle your data.

We encourage you to review the privacy policies of any third-party services you visit.

10. Contact

If you have any questions about how your information is handled, please contact:

Rick van der Werf
📧 [email protected]